Strategy, writing and the reporting in between

I work end to end: audience research and content strategy, the copy itself, paid social through Meta Ads Manager, influencer outreach and coordination, and the data-driven reports that tell a client what actually happened.

SEO content strategy is part of the toolkit too — keyword mapping in Ahrefs and SEMrush, briefs built around search intent, and performance tracked in Google Search Console.

I've also managed teams and juggled multiple client accounts in parallel, which keeps me honest about what a calendar can realistically deliver.