Strategy

Built from insight, not guesswork

Content strategy built from audience insight — not guesswork.

FMCG · Kerala Spice Brand

KVN Farmrich

Nostalgia series, district spotlights, BTS reels and unusual use-case content.

Strategy + Account Management
  • Nostalgia series built on shared Kerala food memories — turning a commodity spice category into an emotional one.
  • District spotlights connecting each spice to its region of origin, giving the feed a repeatable, sourceable format.
  • Behind-the-scenes reels from sourcing and packing to build provenance and trust.
  • “Unusual use cases” content to expand how often the product shows up in a customer's week.

Yoga Studio

SAY Yoga

Diabetes awareness campaign, myth vs fact series and a yoga challenge UGC engine.

Strategy + Account Management
  • Diabetes awareness campaign positioning the studio as a health authority rather than a fitness account.
  • Myth vs Fact series — a high-save, high-share format that answered the questions prospects were already Googling.
  • Yoga challenge designed to generate user content: participants posted daily, the studio reshared, reach compounded.

Physiotherapy Clinic

Pro Fitness Physio

Launch content calendar with an education-first strategy for a brand-new clinic.

Strategy + Account Management
  • Built the launch content calendar from zero for a clinic with no existing audience.
  • Education-first strategy: pain explainers, recovery timelines and movement demos to establish clinical credibility before any promotion.
  • Practitioner-led formats that made the clinic's expertise the product.
All work

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