Writing

Copy that earns the second line

From scroll-stopping captions to published magazine features — copy that fits the brand and moves the audience.

Hello 6E Magazine

IndiGo Airlines

Published travel editorial — byline: Words by Chanchal Ramesh.

Long-form travel editorial commissioned for Hello 6E, IndiGo's in-flight magazine, published in the November 2021 issue.
Researched, pitched and wrote the feature to house style, balancing destination storytelling with the airline's warm, accessible brand voice.
Byline credit: Words by Chanchal Ramesh.

Interior Design Blog

SEO-optimised blog content for an interior design studio.

Owned the studio's blog pipeline end to end — topic research, briefs, writing and on-page optimisation.
Built content around search intent for interior design queries, structuring posts for readability and organic discovery.
Copy written to convert readers into consultation enquiries, not just traffic.

Social Copy

“Too many people counting calories and not enough people counting chemicals.”

Cross-platform social copy for an organic food brand, adapted for LinkedIn's longer-form founder voice and Instagram's scroll-stopping cadence.
Hook-led writing: sharp openers that reframe a familiar habit and earn the second line.
Consistent tone across platforms without copy-pasting the same caption twice.

SEO Content Strategy

Keyword research with Ahrefs + SEMrush, tracked via Google Search Console.

Built the keyword map for an Australian finance brand using Ahrefs and SEMrush — clustering by intent and difficulty.
Turned clusters into a prioritised content calendar with briefs covering structure, internal links and target terms.
Tracked impressions, clicks and average position in Google Search Console, feeding results back into the next content cycle.

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